CHICAGO, August 15, 2024 – Axonet is pleased to announce the appointment of Jennifer Olsen as Vice President of Retail Media Sales. In her new role, Olsen will lead Axonet’s engagement with customers to connect Advertisers to our expanding C-store Retail Media Network.
Olsen recently led retail media sales strategy at Mars Unified Commerce supporting the development of positioning, messaging, and ad product recommendations through data-driven market insight for 7-Eleven’s Gulp Media Network (GMN). While at Mars, she also oversaw all aspects of media strategy for CPGs and developed a media planning dashboard that incorporated C-store data trends for GMN campaign activation. Before Mars, Olsen crafted and implemented data-driven media strategies for Walgreens Advertising Group (WAG).
Bringing this wealth of experience to Axonet, Olsen will work with Advertisers to align on their objectives and ensure those outcomes are met through campaigns on the Axonet network. Olsen will also focus on keeping CPG clients up to date on the latest advancements within the Axonet C-store Retail Media Network, such as the launch of new retailers, expanded touchpoints, new capabilities, and more.
“We are excited to welcome Jenn to the team,” said Patrick Raycroft, Co-founder & CEO of Axonet. “Her proven track record leading data-driven media sales strategies for CPG Advertisers at Mars for Gulp Media and WAG combined with her deep understanding of Retail Media will be invaluable as we continue to innovate and deliver exceptional value to Advertisers working to optimize their media strategies in the C-store vertical.”
ABOUT AXONET
Axonet improves shopper experiences and omnichannel marketing performance transparency by aggregating and normalizing store, SKU, and loyalty purchase data at scale across a nationwide network of C-store retailers. We facilitate an improved value exchange between retailers, CPG brands, and the difficult to reach audience of high frequency, impulse-driven, and immediate consumption convenience guests.
MEDIA CONTACT:
Patrick Raycroft
Co-founder & CEO
info@axonet.flywheelstaging.com
www.axonet.flywheelstaging.com